Geo-Prospecting: How to Find Your Next Client in Your Customer's Office Building
Turn every onsite meeting into a full-day sales blitz. Geo-prospecting shows who is in the same building and how to engage them.
Your field team flies to Chicago for a 1-hour meeting in a 30-story tower and leaves after seeing one client. That $800 travel day could have filled a week of pipeline. Geo-prospecting fixes this.
In 30 seconds, you should see every high-value prospect in the same building, what activity has happened, and who is low-hanging fruit. That is how you turn a 1-hour meeting into a full-day sales blitz.
The 'wasted trip' problem
Field sales works one list; inside sales works another. Salesforce is rich but not organized geographically. You are surrounded by opportunity and cannot see it.
The solution: Context Contact Card + Google Maps
- Find local prospects: match the client address to other ICP accounts in the same building or block.
- See past activity: view calls, emails, and meetings your team already tried, know what worked and what failed.
- Spot stale accounts: highlight accounts with no recent activity that are perfect for a drop-by.
- Find hidden connections: surface contacts who worked at your customers for warm intros.
| Step | Traditional trip | With Context AI |
|---|---|---|
| Pre-trip planning | One meeting booked | Building-wide target list auto-generated |
| Context | No view into past touches | Full activity history per tenant |
| Onsite actions | Meeting, then airport | Drop-bys + targeted calls in same tower |
| Outcome | 1 meeting, high CAC | 3-5 meetings/calls, lower CAC per trip |
Putting it in action: Sarah's Chicago day
- 11:00 AM: Meeting ends on floor 12.
- 11:01 AM: Context AI shows 3 high-value prospects in the same building.
- 11:02 AM: Prospect A on floor 15 has no contact in 18 months, stale and ripe.
- 11:03 AM: Prospect B on floor 8 has a contact who worked at Sarah's other client, warm intro angle.
- 11:15 AM: Sarah drops by Prospect A: 'I was just meeting with [Client] upstairs, leaving this for your Head of IT.'
- 11:45 AM: She calls Prospect B from the lobby: 'I'm in your building and saw you worked with [Other Client], have 7 minutes now?'
Plays and scripts you can swipe
- Lobby drop-by: 'Hi, I was upstairs with [Client]. We solved X for them, mind if I leave a quick 2-slide brief for your Head of IT?'
- Same-building social proof: 'I'm meeting neighbors on floor 12; we cut their lead-to-touch by 35%. Worth 7 minutes while I'm here?'
- Stale account revive: 'Noticed no touch in 18 months, are you the right owner? I'm in the building now and can share a 5-minute play that worked next door.'
- Warm intro angle: 'I saw you worked with [Other Client], we helped them with Y. I'm downstairs; could we do a fast walkthrough?'
Why this works
- Specificity beats generic: you are not random, you are in their building with proof.
- Momentum from proximity: onsite presence increases response rates.
- Efficiency: one trip yields multiple at-bats, lowering CAC per meeting.
Stop wasting travel budget. Start owning the building. Geo-prospecting turns every onsite into a pipeline day.
Call to Action: Never miss a warm lead again. See how Context AI can fill your onsite days with qualified meetings: https://app.contextai.ca