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It is not about more dials. It is about better conversations. QoC metrics to track
Beyond Activity Metrics: Why 'Meaningful Conversations' Are the Only KPI That Matters
Dial counts alone are outdated. Learn how Quality of Conversation becomes the KPI that drives real revenue.
For years, sales floors were driven by activity metrics: 100 dials a day, 150 emails, and hope the math works.
In modern outbound, connection rates are lower and attention is scarce. Quantity without quality harms brand and pipeline.
Quality of Conversation (QoC)
| Metric | What it signals | Why it matters |
|---|---|---|
| Talk time over 2 minutes | Engagement | Higher meeting rates |
| Discovery questions asked | Curiosity | Better qualification |
| Next-step commitment | Momentum | Pipeline velocity |
| Follow-up response rate | Relevance | Message quality |
Context improves QoC. Reps armed with the right insights ask better questions, handle objections faster, and stay in control.
CTA: Empower your team to have better conversations, not just more of them. Upgrade Your Team's Approach.